Category Archive for: ‘Visual Identity’
Visual Identity, Branding, and Integrated Marketing Resources
In the process of doing some research for a project, I came across some great resources on visual identity, branding, and integrated marketing in higher education.
- Three Perspectives on Branding in Higher Education (University of Colorado – Boulder)
- A President’s Primer on Branding (Stamats, PDF)
Some particularly good brand manuals that cover visual identity, branding, and positioning.
Cornell University
https://cornellbrand.cornell.edu
Brand Book (PDF)
North Carolina State University
http://www.ncsu.edu/brand
Brand Book (PDF)
University of North Carolina – Asheville
http://communication.unca.edu/home/seriously-creative
Brand Manual (PDF)
The City University of New York (CUNY)
Visual Identity & Brand Book (PDF) – includes signage
Although not specifically focused on higher education, I found this PowerPoint particularly well done.
[slideshare id=28886&doc=the-brand-gap-14630]