Visual Identity, Branding, and Integrated Marketing Resources
In the process of doing some research for a project, I came across some great resources on visual identity, branding, and integrated marketing in higher education.
- Three Perspectives on Branding in Higher Education (University of Colorado – Boulder)
- A President’s Primer on Branding (Stamats, PDF)
Some particularly good brand manuals that cover visual identity, branding, and positioning.
University of North Carolina – Asheville
Brand Manual (PDF)
The City University of New York (CUNY)
Visual Identity & Brand Book (PDF) – includes signage
Although not specifically focused on higher education, I found this PowerPoint particularly well done.