Launched in August 2013, the Davidson College redesign project featured a complete revamping of the college's online presence. The project included discovery, strategy, information design, site design, CMS/technical implementation, content writing and migration. The previous website featured a dated table-based design and had grown to more than 19,000 pages of content, which was downsized to 3,500 pages at site launch. The project included the launch of a mobile-friendly responsive design, new centralized CMS workflow, simplified CMS interface, new site standards and style guide, and group-based CMS training.
In 2014, I redesigned the online version of the Davidson Journal, the college magazine of Davidson College. The new design, done entirely in WordPress, features large visual imagery, use of category taxonomy for organizing and displaying stories, video integration, and other interactive features.
Designed and developed over the course of a weekend, the new athletic center microsite presents a dynamic and engaging Web presence for Davidson College’s campaign to build a new $15 million athletic center adjoining Baker Sports Complex. The site was built using WordPress and received a CASE District III special award of merit in the fundraising website or microsite category.
The Year in Review is an annual report website for the college which I conceived, designed, and developed for the President's Office. The website provides an overview of administrative and academic work and accomplishments that occurred during the previous academic year and is shared with faculty and staff during an all-campus opening meeting and by email with college alumni, donors, and friends. The site also allows us to repurpose the many stories, photos, videos, and other content that College Communications produces during the academic year. The website is done in WordPress.
The #AskaWildcat project was part of a spring yield project at Davidson College during March-April 2016. Newly admitted students had an opportunity to ask current students a variety of questions about student life at Davidson. The answers from current students were included in short videos and write-ups with additional links to websites featuring content relevant to admitted students' questions. Videos for the project were shot with iPhones. The project was promoted heavily on social media, with questions solicited directly through Twitter, SnapChat, and email. Completed videos were shared directly with students on social media.
Davidson College’s social media hub pulls together all of the college’s institutional social media channels into an engaging, one-stop location that showcases the campus. Launched in August 2013, the social hub highlights the campus with vivid imagery and engaging short briefs about campus happenings, alumni news, student activities, and faculty accomplishments.
The 30 in 30 project was a Davidson College recruitment campaign targeting admitted students in April 2014. It features Skype video interviews 1-2 minutes in length, and short, easy to scan, written stories about each alumnus/a profiled. All alumni chosen for the project graduated in the last 10 years. We chose to highlight the career and post-graduate experiences of young alumni since their experience are most relevant to admitted students and their parents. The project and website received an Award of Excellence from the Council for the Advancement and Support of Education (CASE) District III Award in the Recruitment Website or Microsite category.
The Davidson College homepage redesign satisfied multiple objectives, including an update to the look and feel of the site to make it more contemporary, provide a better sense of place of the college's beautiful campus, allow for lower-level content to be more easily accessed with a new drop-navigation menu and super footer, incorporate the use of multimedia, integrate social media content, utilize RSS and content tagging to populate some content, and make the page easier to update and maintain. To maintain consistency between the site's lower-level pages we retained the same information architecture and color palette. Community reaction to the new homepage has been very positive.
I managed every detail of the Saint Anselm College project, including writing the redesign budget proposal and RFP, coordinating the vendor and CMS selection process and oversight of multiple project advisory groups; negotiated project budget and schedule, contract specifications with vendors. Managed project discovery, strategy, information architecture, design, user experience, accessibility, usability testing, CMS implementation, workflow development, content migration of 2,000+ webpages, content writing for 500+ new pages, Google Mini Search Appliance and campus calendar implementation. Wrote CMS training curricula and training documentation and trained 120 campus users.
Managed site redesign project, information architecture, user experience, content writing, and CMS implementation. Wrote more than 500 new pages and migrated 2,000 additional pages of content for the site. Redesign received a CASE District I Silver Award (2004) and was recognized by the Massachusetts Innovation Technology Exchange (MITX) Awards (2004) as a finalist in the Education Category.