30 in 30 Project
The 30 in 30 project was a Davidson College spring yield campaign targeting admitted students in April 2014. It features Skype video interviews 1-2 minutes in length, and short, easy to scan, written stories about each alumnus/a profiled. All alumni chosen for the project graduated in the last 10 years. We chose to highlight the career and post-graduate experiences of young alumni since their experiences are most relevant to admitted students and their parents.
The project and website received an Award of Excellence from the Council for the Advancement and Support of Education (CASE) District III Award (2015) in the Recruitment Website or Microsite category and a Higher Education Marketing Report Silver Award (2015).