I’m an award-winning marcom professional with 17+ years’ experience leading communications and marketing for organizations. My experience includes communications management, public and media relations, branding, digital communications, social media strategy, crisis communications, and cross-platform, integrated communications and marketing.
I’m currently senior director of digital strategy at Queens University of Charlotte and formerly worked as director of digital communications at Davidson College in Davidson, N.C. At Davidson, I directed the award-winning redesign and rebranding of davidson.edu in 2012-2013, going from 19,000 pages at project start to 3,500 pages at launch. This work involved significant change management, the implementation of a new, integrated social media strategy, internal office workflows for news and social media production, new digital governance and standards, a centralized website review and publishing process to increase quality across website, revision of the college’s online style guide, and roll out of new website author training focused on following best practice.
I worked for nearly 10 years at Saint Anselm College in Manchester, N.H., where I directed the college’s digital efforts including two Web redesign projects and the institution’s social media strategy, multimedia, and e-mail. At Saint Anselm, I received multiple CASE District I and Telly Awards for my web and video work. As director, I consulted and advised on many print, media relations, and strategic communications and marketing projects, providing insight and expertise on the integration of communication and technology across projects and departments.
Prior to Saint Anselm, I worked for Colby-Sawyer College in New London, N.H., as a public relations specialist where I served as the college’s graphic designer, editorial webmaster, and news writer.
I understand the different elements of development programs from annual, capital, and planned giving and the need for communication materials and messages that match the age, affinity, and interest of a broad range of constituents. Well-crafted messaging and arguments for an important initiative can and do impact the philanthropic support of individuals, organizations, foundations, and private industry.
Similarly, having had direct experience with recruitment and enrollment efforts, I understand the importance of integrated communications and marketing and crafting marketing materials unique to a prospective student and parent audience.