Visual Identity, Branding, and Integrated Marketing Resources

In the process of doing some research for a project, I came across some great resources on visual identity, branding, and integrated marketing in higher education.

Some particularly good brand manuals that cover visual identity, branding, and positioning.

Cornell University
https://cornellbrand.cornell.edu
Brand Book (PDF)

North Carolina State University
http://www.ncsu.edu/brand
Brand Book (PDF)

University of North Carolina – Asheville
http://communication.unca.edu/home/seriously-creative
Brand Manual (PDF)

The City University of New York (CUNY)
Visual Identity & Brand Book (PDF) – includes signage

Although not specifically focused on higher education, I found this PowerPoint particularly well done.

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