Visual Identity, Branding, and Integrated Marketing Resources

In the process of doing some research for a project, I came across some great resources on visual identity, branding, and integrated marketing in higher education.

Some particularly good brand manuals that cover visual identity, branding, and positioning.

Cornell University
Brand Book (PDF)

North Carolina State University
Brand Book (PDF)

University of North Carolina – Asheville
Brand Manual (PDF)

The City University of New York (CUNY)
Visual Identity & Brand Book (PDF) – includes signage

Although not specifically focused on higher education, I found this PowerPoint particularly well done.

[slideshare id=28886&doc=the-brand-gap-14630]

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