Davidson College Website Redesign

Institutional Websites

Award-winning marcom professional with extensive digital communications experience managing strategic communications and marketing initiatives. Direct manager of four college Web redesign projects and dozens of other sites addressing institutional priorities.

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Experiencing Peru

Students and faculty reflect on their experience participating in a summer study tour in Peru. Features an innovative use of student-shot Flip video and professional HD video. [Executive Producer]

Recipient of 2011 CASE District I Gold Award and Four Telly Awards

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#AskaWildcat Project

The #AskaWildcat project was part of a spring yield project I conceived and led at Davidson College during March-April 2016. Newly admitted students had an opportunity to ask current students a variety of questions about student life at Davidson. The project, which was filmed with iPhones, received two 2017 CASE District III awards.

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Studying Tropical Biology in Belize

Students study tropical biology in Belize in two of the most species-rich ecosystems on the planet — the neo-tropical rainforest and coral reef. [Executive Producer]

2011 CASE District I Gold Award

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The New Hampshire Primary

Every four years presidential candidates, journalists, pundits, and scholars participate in New Hampshire's first-in-the-nation primary. Video features use of student and professionally shot footage. [Co-Producer]

2010 CASE District I Bronze Award

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Business and Culture in China

Students visit China's three most important commercial, cultural, and government cities — Hong Kong, Shanghai, and Beijing. Innovative use of student-shot Flip video and professional HD footage. [Executive Producer]

Recipient of Two Telly Awards

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Tour of New Hampshire GOP Debate Venue

Sam Feist, executive producer for the New Hampshire GOP Presidential Debate, provides a tour of the debate venue. Shot with an inexpensive Kodak Zi8 HD camcorder and wireless handheld mic. [Videographer and Editor]

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Vietnam: Journey Through History

Study tour of historical sites related to Vietnam’s war with the U.S. and the country's imperial past, the period of French colonialism, and Vietnamese history since unification. [Executive Producer]

Recipient of two Telly Awards

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Websites | Video | Podcasts | Writing


Websites

  • Redesigned Davidson Website pages

    Davidson College Website Redesign

    Launched in August 2013, the Davidson College redesign project featured a complete revamping of the college's online presence. The project included discovery, strategy, information design, site design, CMS/technical implementation, content writing and migration. The previous website featured a dated table-based design and had grown to more than 19,000 pages of content, which was downsized to 3,500 pages at site launch. The project included the launch of a mobile-friendly responsive design, new centralized CMS workflow, simplified CMS interface, new site standards and style guide, and group-based CMS training.

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  • Davidson Journal - College Magazine

    Davidson Journal

    In 2014, I redesigned the online version of the Davidson Journal, the college magazine of Davidson College. The new design, done entirely in WordPress, features large visual imagery, use of category taxonomy for organizing and displaying stories, video integration, and other interactive features.

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  • New Athletic Center Fundraising Website

    Athletic Center Fundraising Website

    Designed and developed over the course of a weekend, the new athletic center microsite presents a dynamic and engaging Web presence for Davidson College’s campaign to build a new $15 million athletic center adjoining Baker Sports Complex. The site was built using WordPress and received a CASE District III special award of merit in the fundraising website or microsite category.

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  • Year In Review

    Year in Review

    The Year in Review is an annual report website for the college which I conceived, designed, and developed for the President's Office. The website provides an overview of administrative and academic work and accomplishments that occurred during the previous academic year and is shared with faculty and staff during an all-campus opening meeting and by email with college alumni, donors, and friends. The site also allows us to repurpose the many stories, photos, videos, and other content that College Communications produces during the academic year. The website is done in WordPress.

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  • #AskaWildcat Project

    The #AskaWildcat project was part of a spring yield project at Davidson College during March-April 2016. Newly admitted students had an opportunity to ask current students a variety of questions about student life at Davidson. The answers from current students were included in short videos and write-ups with additional links to websites featuring content relevant to admitted students' questions. Videos for the project were shot with iPhones. The project was promoted heavily on social media, with questions solicited directly through Twitter, SnapChat, and email. Completed videos were shared directly with students on social media.

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  • Social Media Hub social media posts

    Davidson College Social Media Hub

    Davidson College’s social media hub pulls together all of the college’s institutional social media channels into an engaging, one-stop location that showcases the campus. Launched in August 2013, the social hub highlights the campus with vivid imagery and engaging short briefs about campus happenings, alumni news, student activities, and faculty accomplishments.

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  • 30 in 30 homepage alumni profiles

    30 in 30 Project

    The 30 in 30 project was a Davidson College recruitment campaign targeting admitted students in April 2014. It features Skype video interviews 1-2 minutes in length, and short, easy to scan, written stories about each alumnus/a profiled. All alumni chosen for the project graduated in the last 10 years. We chose to highlight the career and post-graduate experiences of young alumni since their experience are most relevant to admitted students and their parents. The project and website received an Award of Excellence from the Council for the Advancement and Support of Education (CASE) District III Award in the Recruitment Website or Microsite category.

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  • Davidson College2 E1336347623435

    Davidson College Homepage

    The Davidson College homepage redesign satisfied multiple objectives, including an update to the look and feel of the site to make it more contemporary, provide a better sense of place of the college's beautiful campus, allow for lower-level content to be more easily accessed with a new drop-navigation menu and super footer, incorporate the use of multimedia, integrate social media content, utilize RSS and content tagging to populate some content, and make the page easier to update and maintain. To maintain consistency between the site's lower-level pages we retained the same information architecture and color palette. Community reaction to the new homepage has been very positive.

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  • Www Anselm Edu Redesign20101

    Saint Anselm College

    I managed every detail of the Saint Anselm College project, including writing the redesign budget proposal and RFP, coordinating the vendor and CMS selection process and oversight of multiple project advisory groups; negotiated project budget and schedule, contract specifications with vendors. Managed project discovery, strategy, information architecture, design, user experience, accessibility, usability testing, CMS implementation, workflow development, content migration of 2,000+ webpages, content writing for 500+ new pages, Google Mini Search Appliance and campus calendar implementation. Wrote CMS training curricula and training documentation and trained 120 campus users.

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  • Www Anselm Edu20021

    Saint Anselm College

    Managed site redesign project, information architecture, user experience, content writing, and CMS implementation. Wrote more than 500 new pages and migrated 2,000 additional pages of content for the site. Redesign received a CASE District I Silver Award (2004) and was recognized by the Massachusetts Innovation Technology Exchange (MITX) Awards (2004) as a finalist in the Education Category.

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Video

  • #AskaWildcat Project

    The #AskaWildcat project was part of a spring yield project at Davidson College during March-April 2016. Newly admitted students had an opportunity to ask current students a variety of questions about student life at Davidson. The answers from current students were included in short videos and write-ups with additional links to websites featuring content relevant to admitted students' questions. Videos for the project were shot with iPhones. The project was promoted heavily on social media, with questions solicited directly through Twitter, SnapChat, and email. Completed videos were shared directly with students on social media.

    Read More  

  • 30 in 30 homepage alumni profiles

    30 in 30 Project

    The 30 in 30 project was a Davidson College recruitment campaign targeting admitted students in April 2014. It features Skype video interviews 1-2 minutes in length, and short, easy to scan, written stories about each alumnus/a profiled. All alumni chosen for the project graduated in the last 10 years. We chose to highlight the career and post-graduate experiences of young alumni since their experience are most relevant to admitted students and their parents. The project and website received an Award of Excellence from the Council for the Advancement and Support of Education (CASE) District III Award in the Recruitment Website or Microsite category.

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  • Vietnam: Journey Through History

    This video highlights a Vietnam study tour offered during January 2011 with participants from Saint Anselm College and Williams College. Eighteen students participated in the course that included visits to historical sites related to Vietnam’s war with the U.S. and the country's history outside of the American War — its imperial past, the period of French colonialism, and Vietnamese history since unification.

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  • New Hampshire Primary (Student Voices)

    Every four years presidential candidates, journalists, pundits, and scholars come to Saint Anselm College as part of New Hampshire's first-in-the-nation primary. This video includes professional- and student-shot footage captured during the coverage of various events and debates on campus from 2006-2008. Students participated in staff-led training to gather photo, audio, and video footage that could be used in blogs during the months leading up to the New Hampshire Primary and in this video.

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  • Experiencing Peru

    Saint Anselm College students and faculty reflect on their experience participating in a summer study tour in Peru that included visits to Lima, Cuzco, the Sacred Valley, and Machu Picchu. This video features footage captured by students using Flip cameras as well as professionally shot HD video.

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  • Interview With Daily Show Funny Man John Oliver

    An interview with John Oliver, a correspondent for Comedy Central's The Daily Show With John Stewart from the CNN media filing center during the New Hampshire Republican Presidential Debate held at Saint Anselm College. See the final story I wrote—and the video John Oliver produced for the The Daily Show—on the Saint Anselm Blog

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  • Calm in the Middle of the Storm

    Students who worked for CNN as runners give some insight into their experience and the whirlwind that is involved with staging a nationally televised debate.

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  • Shaking Hands With Your Future

    A student discusses his experience during the New Hampshire Republican Presidential Debate at Saint Anselm College.

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  • CNN’s David Bohrman on Selecting the Perfect Modern Debate Venue

    David Borhrman discusses how Saint Anselm College was the perfect place to reinvision a modern debate venue. Shot with an inexpensive Kodak Zi8 HD camera and wireless handheld mic. Edited with iMovie.

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  • CNN’s Sam Feist Offers Tour of NH GOP Debate Venue

    Sam Feist, Washington D.C. bureau chief and executive producer for the New Hampshire Republican Presidential Debate at Saint Anselm College, provides a tour of the June 13, 2011 debate venue. Shot with an inexpensive Kodak Zi8 HD camera and wireless handheld mic. Edited with iMovie.

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  • Tour of CNN Election Express Bus

    Joshua Rubin, producer on the CNN Election Express, provides an inside look at CNN's mobile news bureau. The bus found a home on the Saint Anselm College quad in the week leading up to the June 13, 2011 New Hampshire Republican Presidential Debate at the college. Shot with an inexpensive Kodak Zi8 HD camera and wireless handheld mic. Edited with iMovie.

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  • Business and Culture in China

    Saint Anselm College students in the Business and Culture in China course were exposed to the fastest growing economy in the world. Students spent time in China's three most important commercial, cultural, and government cities -- Hong Kong, Shanghai, and Beijing -- visiting major multinational corporations, and participating in cultural activities and lectures from Chinese University business faculty.

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  • Business in China

    Students reflect on their experience during a China study tour. Students talk about the rapid growth of China and how business can bring countries closer together.

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  • Vietnam: Making Connections

    Making connections between people and cultures, students visit Vietnam during a January 2011 study tour and reflect on their experience.

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  • Teaching in China

    Alice McAvoy is a 2010 graduate of Saint Anselm College. After graduation, she decided she wanted to explore the world and chose to work in Shanghai, China teaching English to kindergarten students through the Council on International Educational Exchange (CIEE). Alice looks back at her experience at Saint Anselm College and how it prepared her for teaching in China.

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Podcasts

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Writing

News Releases

Saint Anselm College

Colby-Sawyer College

Blogging

  • CNN/New Hampshire Republic Presidential Debate
    Blog Posts – 1 | 2 |3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 1617 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28
    I directed coverage of CNN’s New Hampshire Republic Presidential Debate, held live from Saint Anselm College on June 13, 2011. I assembled and managed a team of staff, student, and freelance bloggers and social media writers, photographers, and videographers/editors who posted frequently in the days leading up, during, and following the debate. The objective was to provide an inside view of the debate and the national media’s convergence on campus. The plan include a cross-platform approach for content updates in multiple formats, including blog postsvideosphotos, and social media (PDF). For the 2008 presidential race, I led similar coverage for two CNN democratic and republican debates (June 2006), two ABC/Facebook democratic and republican debates (January 2007), and Fox News’ presence on campus covering the New Hampshire Primary (January 2007).

Special Events

  • Chat Replay: The Nuclear Disaster in Japan and Implications for U.S. Nuclear Power
    This is an example of using a free online chat service to highlight the expertise of faculty or alumni  around current events. In this case, I moderated and coordinate this live chat using CoverItLive.com shortly following the March 2011 Japanese earthquake, tsunami, and the Fukushima Daiichi nuclear disaster. We worked with a faculty member who was a nuclear physicist and could provide a scientific perspective on the media’s coverage of the disaster. As a result of the online chat, the local NPR affiliate interviewed the faculty member for a story and has interviewed the professor for subsequent news stories. Prior to the event we tweeted multiple news outlets promoting the online chat.

Business Documents

In addition to the sample documents below, I have considerable experience writing budget and project proposals, RFPs, policies, procedures, training, and various communication and marketing strategy documents.

Additional writing examples forthcoming

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